Wednesday, September 30, 2009

Crap-Public Relations Publications

I was asked recently to describe any one of the four elements of good design. Define it, and explain its importance to good design. I choose the element: Repetition.Repetition is : "repeating styles down the page for a cohesive feel. If you style related elements the same way in one area, continue that trend for other areas for consistency. " ( Robin Williams)I picked repetition because i felt it was the most important of the four elements to me. I feel that the more repetition you have in your publications. The more people will want to read. People are attracted to repetition . Many of the greatest speeches, lectures and etc. have used great amounts of repetition to get their point across. People remember things that are repeated as signs of importance. Also with repetition , it lets you guide the viewer's eyes down the page. Spacing and design is also important because when these elements are poor people will not even give your publication a chance. Readers notice poor repetition because they wont be able to follow the publication easily. All information mentioned in this blog post is credited to : Robin Williams. You can follow her work on

Typography-Public Relations Publications

There are certain things that you want to consider when selecting fonts. First : How easy is the font to read on 9 point body text through 72 point display text? Don't use it if it isn't readable. Second: How well does it match the targeted publics? Third: How well does the font visually reinforce the key message? Some messages are best reinforced by specialized fonts. If you believe yours is, then don't limit yourself to classic fonts. Fourth: Experiment with adapting fonts for heads , logotypes and other display purposes.

Although , selecting fonts is very important; font size is as well. The two publications i am very familiar with is the business card and the brochure. When selecting the size for a business card , you should use 8 point font and the company name should be one font size bigger. When deciding the font size for a brochure , you should use 14 for the headers and sub-headings and 12 for the rest of the text. These are very key things to remember because if the font size is too big , things get clustered, and if they are too small people cant read them as well.

There are many places you can go to get free and legal fonts . In my Public Relations Publications class i have learned many places to get fonts. I have even found a video in which i want to share with you on how to get free and legal fonts. He even tells you some places where you can get fonts. The place he is getting is fonts from on the video is Enjoy the video!!

All information in this blog today is credited to Strategic Publications, Designing for Target Publics written by Linda P. Morton ( my textbook) .I hope all this information is a big help for you !......

Segmenting Publics -Public Relations Publications

Blog post 2

Segmenting Publics

To segment the publics for my client, I would first know the demographics ; which will probably be middle class clients, college degrees and above, and located in Georgia. I would then check the Psychographics , in which I'm not sure yet because i have to do more research before i can answer this. Lastly , i would check the sociographics, which is the one that i have not heard of before taking Public Relations Publications. Sociographics refers to groups that public members belong to. With this one , i will need more research as well.

My brochure will be impacted a tremendous amount because i will have to figure out what will apply to my company. As in the colors,the lay out and many more factors. I will be able to decide the design of my brochure as soon as i get more information about my company. I will be working hard to figure out exactly what i need for my client to be a success.

You can visit my clients website at :

International Public Relations -Personal Interview

Personal Interview
For my personal interview for International Public Relations class, I decided to interview Jo (Yen-Chun) Chen. She is from Taiwan. She was very interested in my questions that i asked her and answered to the best of her knowledge. Although, I had to explain some of the questions to her, she did a great job I think. She also told me some things that i had no prepared a question for. These things were very interesting as well. The interview took about 45 minutes to conduct. The instructions for this assignment was to ask the questions listed on our sheet as well as think of some others to ask as well. The questions and responses will be listed below.
1.) How does the media operate?
Jo's response : "There is no restriction on Internet. However, we have restrictions on TV shows, radio and etc. We have specific time fore under age and adult shows. Shows that project adult content cannot be shown until after midnight. This is in place because people under 18 are not allowed to watch the shows."
2.) What is your view of global business?
Jo's response: " Global business is good for the world economy developing."
3.) What has surprised you most about the cultural differences between America and your home country?
Jo's reponse: " I was surprised about how southern Americans always smile at each other or say "Hi" to each other that they are totally strangers to. People are allowed to drink after 21 years of age."
( funny) .. She thought that it was funny that there was a drinking age ,because there is not one in Taiwan.
4.) Is Public Relations a major that you are familiar with in your country?
Jo's response : " Yes , totally !"
She told me that Public Relations wasn't a major but Relations was, but she was familiar with the major and what it was.
5.) How did you feel initially about being a part of a different culture-accepted, fearful, timid, overwhelmed, comfortable, etc?
Jo's response: " At first, a little nervous ad interested. I thought that the South was in slow mode ( meaning it was at a slower pace than my country)."
6.) What advice do you have for an American seeking employment in your country?
Jo's response: ""In Taiwan, Americans should learn Chinese, and be independent and hardworking!"
7.) Do you think the U.S. has an influence in Public Relations in your country?
Jo's response: "Not really. Politically, in economics, music and movies is where the U.S. has a tremendous about to do with my country."
8.) How long have you been here?
Jo's response : " Almost five years"
9.) What made you move to the U.S. ?
Jo's response: " I came here to study, and to pursue my Master's degree. "
10.) What is your major?
Jo's response : " I have my MBA degree already but im here to fulfill a masters in Accounting with an emphasis in SAP."
Here is a clip i found on YouTube .This film is inspired by actual events, FORMOSA BETRAYED is the story of FBI Agent Jake Kelly's (James Van Der Beek) investigation of the brutal murder of a Taiwanese-American professor on U.S. soil. With the help of his partner Tom Braxton (John Heard) and a sharp Chicago police detective (Leslie Hope), Agent Kelly discovers that the murderers have fled to Taiwan.
I wanted to share this clip because it shows Taiwan and U.S. actually in action. Hope you find it interesting and perhaps want to see the movie, because i cant wait to see this movie...