Wednesday, December 9, 2009
Tuesday, December 1, 2009
Framing theory and President Obama and Bernake
According to dictionary.com, framing is a term used in media studies, sociology and psychology, refers to the social construction of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual's perception of the meanings attributed to words or phrases. A frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. The framing theory is used many times in the media. One of the more recent is the President Obama and Ben S. Bernake story.
Monday, November 30, 2009
Public Information theory is used many times in the media. This semester the big thing around campus and the world is the Swine Flu (H1N1). There were many stories that were reported on the virus. Many students on Georgia Southerns campus , were diagnosed with the virus. According to medterms.com, The Swine Flu is a respiratory illness of pigs caused by infection with swine influenza A virus (SIV). While swine flu viruses normally do not infect humans, occasional infections of humans do occur. This epidemic scared many students as well as scared the public. People are trying to make efforts to not spread the virus , as well as not contract the virus at all.
The Public Information theory was used in reporting the Swine Flu information. Public Information theory is basically using the Public Information Officers in reporting to the public. Its what we need to know. Its just pure information. There were Public Information Officers that reported the information on occassions. According to dictionary.com, Public Information Officers (PIOs) are the communications coordinators or spokespersons of certain governmental organizations (i.e. city, county, school district, state government and police/fire departments). They differ from Public Relations departments of private organizations in that many of them typically do not engage in marketing, but solely in providing information to the public and the media as required by law and according to the standards of their profession. Many PIOs are former newscasters or reporters, bringing unique and relevant experience to the position.
An example of when Public Information Officers were used is in this Florida story about the Swine Flu. (click on link for more information on story). Public Information Officers are needed to release stories to the public sometimes because you have one set person that will release the information and one person to contact fro information on the story. This is good because in the midst of a crisis or huge news story , you will need as less confusion as possible.
The media uses Public Information Officers and the Public Information theory many times. They use these because people need to know information and they want to tell truthful information to the public. So overall, i think that this is a good way to get information across to a huge audience (the public). The outcomes of this would be success. This is one theory that is used often in the media and will continue to be used because we need to know whats going on in the world. Internationally, this is a great thing because it is universal and used bu just about everyone.
I attended the International Conversation Hour on October 30,2009. The International Conversation Hour is a really good thing that Center for International Studies created. It is held every Friday from 11:30 a.m. til 1:00p.m. I have volunteered with the International Conversational Hour during my freshman and sophomore years at Georgia Southern. I enjoyed volunteering because it made me feel good when I was able to help a person ,who is not familiar with the United States to become familiar with their new surroundings.
The make up of the audience was people from many countries. The people seemed to be nice, interested in learning about different countries,and excited to be in the United States. This was an accurate representation of the cultures because there were many countries represented in the International Conversation Hour. I had conversations with some of the people there , they answered any of the questions that i had for them. The new information that i learned from the event was the ability of the different countries to come together and to learn from each other. During the time that I volunteered , I really did not have the opportunity to speak with the people because I was busy working. This time was very special to me because I was able to interact with the people.I would attend the International Conversation Hour again. It was a great experience for me and I am glad that I chose this to be my diversity choice event. I cant really compare and contrast this event to an American event because it was not like any American event that I have experienced. I felt very comfortable during the event and felt the people were very welcoming. My overall view of the event was that it was a good for the international students as well as the American students because we all learn from each other. This was a great way to get international students familiar with American students , as well as for us to get familiar with international students. This event was a huge success in my eyes!
There were many things discussed during the time that I attended the International Conversation Hour on October 30,2009. The things presented will be discussed below.
The study abroad and exchange programs , scholarships and financial aid, passport information, and the International Fair were all topics discussed at the International Conversation Hour. Botswana has been added to the list of areas for studying abroad this summer. There is information on how you can apply for this study abroad program, the costs, and what you will need to make this trip available to you. Other areas of study are: Costa Rica,Italy, Spain, and Switzerland.
Scholarships and financial aid were discussed as well. There is more information on the kinds of scholarships available as well as the requirements on the website. Follow the link! Passport information can be found on the web as well under the link for U.S. Passport information on the Center for International Studies website. The final thing that was discussed was the International Fair. Information on how you can volunteer, what kinds of activities were present, pictures from previous International Festivals and much more. Enjoy!.. Also International week is every year , look out for those events being posted on the web... Here is a link to this year's activities:http://academics.georgiasouthern.edu/international/International_Week/Int_Week.htm
These images were uploaded from google images.
Many printed designs include bleed. The "bleed area" is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished size of your piece. A business card design with bleed is printed slightly oversized and then cut down to size, giving the appearance that the printing "bleeds" off the edge of the card, rather than having white borders.
- A clear subject line
- Your name & phone number
- Date & time you wish to pick up the printed project
- Number of copies
- Exact type of paper you need
- And the PDF file, of course
The Print Shop is less expensive than most places around the Statesboro area. I have researched these places and found out their prices and that's why I use the Print Shop for all my publications. The trip to the Print Shop was very informative to me. Since i am enrolled in two out of the three classes I listed in the top of this Blog, I really needed to hear the information presented on the Print Shop. I learned all the things that the Print Shop make available to Georgia Southern students. These things are the things that most of us need as final projects in the PR field. I'm getting my graduation invitations printed there as well because of the prices!!!
- First, open Adobe InDesign, and choose a new document.
- Click the rectangle tool on the tool bar and drag the cursor across the screen to create a shape.
- On the right side of the screen are the gradient and the swatches panels.
- With your shape selected click on the gradient swatch.
- While still in the gradient panel, select the Type drop box to change the gradient from linear to radial.
- To change the intensity of the black, or the white, drag the little tab on top of color bar in the gradient panel.
Steps to change gradient color:
- With the gradient panel still open, click on the swatches panel.
- In the swatches panel click on a color of your choice.
- Then continue clicking and drag the color down to teh gradient panel colro bar.
- Again, to make one color more intense than another, you can simply move the tab at the top of the color bar back and forth.
- You first log on to your Wordpress account.
- Then you go to the Dashboard buttton on the top of your screen . It is the link right beside My Account.
- Then you scroll down to look on the left side of the screen, where the buttons are. You should see the Polls button (right under the Ratings button). Click on Add New under Polls.
- You will see a space that lets you put the question that you want to ask on the poll, as well as the spaces to put your answer choices.
- Under the answer spaces, you will see buttons to customize your Poll answers (Multiple choice, Randomize order, Allow other answers, and Share this link). You can choose how you want to set your answers up. But click on Share this link, if you want it public.
- Then you can scroll down to the Design tab. You will see PollDaddy style, this is the standard one.Under that button you will see (medium, narrow, and wide). This is how you want your poll to look, so click on which one you want. The preview of the poll changes when you click a new size. If you want to customize it, you can choose the button that says "Customize."
- Next, there is a button on the right that says Poll results, click on the preference that you like.
- After that there is a button that says "Block repeat voters", click on your preference there.
- Next, go up to the right hand side of the screen and you will see a button under publish that says "Publish" and under it says "Save". Click on Save when you have finsihed your entire Poll. After poll is saved, it will give you a message that Poll is updated.
- You then go to the left side of the screen and see the Posts button , click on Add New under that button.
- Title your post, if you would like. It is recommended.
- When you look under the title space, you will see a section that says Upload/Insert. Click on the button that looks like a gray round circle. Your poll wil pop up in a window. Click in the box on the left , next to the one you want to upload. Then under that particular poll you will see Send to Editor. Click on that button.
- Your poll will appear in your message part of your post hat you started with. If you used the PollDaddy style, it will begin with PollDaddy , and a series of numbers.
- On the right hand size you will see a heading that says "Publish", click under that on the actual button that says "Publish."
- Now you will see a message that your post has been published. Now you have a poll on your Blog!...
Hopefully this post was helpful , if you choose to put a poll on your Blog.
Tuesday, November 17, 2009
The student population at Georgia Southern is majority Caucasian, African American, then Latinos, Asians and others. This is not statistically proven, these are numbers that I have seen present on campus. The faculty here at Georgia Southern tell the students about the activities going on throughout campus , but its up to the student whether he or she goes. Many of the activities that they have on campus, I attend. I go to these activities because it brightens my thoughts of others. There is no need to be closed minded in 2009, there are too many opportunities to communicate and learn about others. When students do not take advantage of the activities going on throughout campus it makes me sad. These students are not fully aware that these are the people that you will work with, be neighbors to, or communicate in so many other ways.
The activities that I attend on campus are normally put on with the Multicultural Student Center. Some of the activities that are going on this year are :"When the Levees Broke" ( documentary), Tim Wise: White like me, Unity Fest, Black Male Summit, and Salsa Lessons , jsut to name a few. The entire schedule of activities are listed on their website which is : http://students.georgiasouthern.edu/multicultural/programs.html. You can go here and find activities that you may be interested in attending.
Overall, I do feel like there is a tremendous amount of diversity present on Georgia Southern's campus, but there can always be more. I feel that there is no limit of how much diversity one can take into their lives. I am a true believer that diversity makes you stronger, smarter, and open minded. Diversity makes you these ways by telling you about other cultures, races and etc. The key thing to remember about diversity is that if you are living in the United States , diversity is around you because after all ,we are a "Melting Pot".
Thursday, November 12, 2009
Bailey talked about how our International PR class was different than many other citizens because we have been to other countries. He said that many students/ people he speak to have not visited other countries. Then he started speaking about the English language. Bailey says the reason why we speak English is because our founders were English. He asked the question of "Why do you think we speak English ?" to the class, he received many answers. The responses were: "because our parents speak English" , " because our grandparents speak English", "because that is all we know". After hearing these responses, Bailey then told us the correct answer. I really think that our responses were not the correct answer because we did not know the direction of the question. I learned a tremendous amount just from that answer and question session. I learned the big picture behind the question , and that is to think beyond the small stuff.
Bailey also spoke on sports and the future with soccer. He said that soccer will be the world's biggest event in the near future. The Soccer World Cup will be held in South Africa. This was very interesting to me because I played soccer in high school. During the time I played soccer, people always told me that this would not be a big sport in the USA, and now look at the sport. I am very happy that this sport is now picking up and becoming big ,this was a big part of my high school career.
Also, during Bailey's visit I learned that in the year 1909, the top nation was Great Britain. Britain was the top nation until WWI took place, this then caused a great amount of chaos. Now in the current year 2009, the top nation is the U.S.A. . The reasons why we are the top nation is because we have global influence, and military influence. Many countries look to the U.S. for guidance and assistance. This is why I am not surprised that we are the top nation today.
Bailey also spoke on Democracy, he says gave us some quotes that people have said about Democracy. They are as follows:
" Democracy is the worst form of government, except for all those others that have been tried." --Winston Churchill
" So, two cheers fro Democracy: one because it admits variety and two because it permits criticism."
- E.M. Foster
These quotes are very interesting because I had never thought of Democracy in these ways. Bailey talks about Democracy because the UK does not have a Democracy. There are three preconditions that Bailey speaks on that is needed for a functioning Democracy. The three preconditions are freedom of speech, rule of law, and freedom of press. Bailey says that since his country does not possess these things , they cannot have a Democracy. This was very interesting to me , this was the first time that I have heard of the preconditions for a Democracy.
The last thing we talked about with Richard Bailey was global reach and the media. The media that Richard Bailey said had the most global reach was "word of mouth" . This media has the most global reach because everyone does not have a TV set, radios, and some people might not even be able to speak English. "Word of mouth" is a media that can take place regardless of where you are. Even if you dont have all of the other medias , you can still get news ,this is why "word of mouth" is really important to me.
Overall, I really enjoyed Richard Bailey's visit and hopes that I will be able to see a presentation by him again. Bailey has a blog, that address is : http://www.prstudies.com/weblog/. Please go on his blog and look at all the things that he has posted. He might have some things posted that pertain to you or someone you know. There are awards listed that you could win, tips on being a PR Practitioner, as well as articles or events that he has blogged on.. Enjoy!.
Wednesday, November 4, 2009
The audience was made up of many different kinds of people. There were Blacks, Whites, Chinese, Koreans, and many more ethnicities. There also were differences in cultures, sexualities, and of course educational background. The audience was very active in his lecture. There were times that the audience would say positive things during the presentatin, and times that they said negative things. Tim Wise stated in his lecture that he had presented at Georgia Southern University before and that the Multicultural Center wanted him to speak again because of the positive feedback from the audience. I could tell during his lecture that he really enjoyed presenting at Georgia Southern.
I believe that he did an accurate presentation of the culture. Tim Wise made it known that prejudice still exists in the world today. Although many people dont believe that it is still prevalent, it exists. He also shared many beliefs, not just on one culture, sexuality, ethnicity, or educational background. Tim Wise made sure to not be biased during his presentation. He made the statement that there were a group of white males that destroyed the economy but noone wants to blame them. The blame is put on the blacks, in which had nothing to do with the economy. Tim Wise truly presented the culture accurately because he is a white male himself. He did not upgrade his culture because he was white, he just told everything truthfully and unbiased.
I would say that I did not learn a tremendous amount from the event because I have heard majority of the information before. Here are some things that he mentioned in his lecture that stood out to me:
- You have to be careful what you name your children. Ethinic names can hender them from getting a job. People take one look at the resume and judge you before you walk into the door.
- Most Blacks believe that racism still exists , most Whites do not.
- When Cops see Blacks in a nice car , they pull them over more quickly than two Whites in the car. Cops tend to believe that the Blacks stole the car or bought it with illegal money. Whites are believed to have been given the car by parents. This is not true for every Cop but it has been seen by Tim Wise to be true in some cases. He said that he spoke to a Cop who told him that this is what he does when he is patrolling an area.
I would attend the lecture again, I really enjoyed the presentation. I believe that racism and prejudice still exists today and to see others there who believe the same ,or that may have changed their mind after the presentation, means a tremendous amount to me. I wish that the people who dont believe that racism still exists, would research and find out that is is still prevalent in the world.
I would compare this to a event during Black History Month. Although, we only get one month, the same things are discussed every year. The main thing discussed is "Why do blacks only have one month?" , or "Why is racism still prevalent?" These questions have never really been answered and will continue to be asked until they are answered.
I felt very accepted in this lecture. I felt that i was welcomed and I felt at ease. I did not feel uncomfortable in any way. His lecture made me feel that I could ask /say anything that i wanted to .I feel that I would attend another lecture presented by Tim Wise , if given the chance to do so. His lecture really taught me about how others think. Although, I knew a tremendous amount of information that he presented, he taught me statistics and why these acts of racism are happening. If anyone has a chance to go see this presentation, please do so. I looked on YouTube and found a couple of videos of Tim Wise speaking at another University, and thought you might find this interesting ,so I included it on my Blog. Here is the link:
Also , here is a link to his blog , where you can find his appearance dates as well as more information on Tim Wise. Here is that link :
Sunday, October 25, 2009
The things that i learned in the course were :
- The different kinds of phototypes of images
- How pictures speak to the viewer by using light, color, layering and etc.
- How emotion is played in photos
- The way people are placed in pictures , tells the story in the photo
- How some pictures are meant for viewers to draw emotion from it.
These things really helped me in the way I will look at photos in the future. I never really thought about how pictures were playing upon the viewers. I always just admired the photo and never looked deep into thought with the photo.
The thing that I really want to know more about is more ways layering is used in photos. This element really stuck in my head as I took the course. I feel that if I can find out more information on layering of photos, this might be something that I would be interesting in trying myself. I have always been interested in photography, but when I enrolled in college, that urge quickly left me. My Family always told me that photography does not benefit people well money wise, unless you are really good. If I knew what i knew know i would have majored in Photography as well as Public Relations. I feel that if I know more about the elements in photos, I will get that urge again to try to pursue photography.
I was surprised at a couple of things that came across my mind while taking the course. The main thing that surprised me the most was how bad I did on the ending quiz. I paid really close to details while taking the course and in the end, did not do well. I was also surprised at all of the courses that they had listed . I am looking forward to going back on the website and taking more of the courses.. You guys should do the same!!..
Thursday, October 22, 2009
She has been living in France for six years . Albrycht has spent 20 years in Public Relations and even owned her own Public Relations agency at one time. She is a professor at two schools; East Communication and Paris School of Business. East Communication is a PR and Marketing , Web Design, and International PR school. Paris School of Business is a PR and Business school. At East Communication , the students are mostly French but she teaches in English. At the Paris School of Business , 17 countries are represented and many of the students want jobs in the United States. Albrycht talked about the French having problems with learning English, because the French language is majority spoken in France.
She also talked about the Communication Strategies of Public Relations. They are as follows :
- People are people , and want to be treated as such and not as a demographic.
- Give them respect and kindness
- Treat them quickly and correctly
- If things go wrong, apologize
- People want honesty
- People want to feel like they are in control : So let everyone have a role.
Albrycht says that it is really easy to focus on cultural differences and it more challenges are prevalent with big groups. She says that you should focus on Language and learn the language of the people you want to communicate with. I learned from her that America is individualistic and France is very socialistic. She says that she was even surprised of this difference.
Her definition of PR is : way of shared meaning. We come together to create the meaning of PR. I agree with the meaning because i always feel that there is not one way to define PR and it is a collective effort with others in the field.
Albrycht mentioned that France is one of the top European countries in Blogging. The reason being is that the French love to argue. This is something i found to be very interesting because of all the social media in America , I would think we would be at the head of the list.
I really enjoyed the Skype visit by her and cant wait until the next guest speaker via Skype ! Skype is something that is new to me and im very happy that i got a chance to see it in action. Also , I learned a tremendous amount of information and cant wait to use it in the field of PR.
Here is a video I found on YouTube, this video explains a great amount of how French use social media. I found this video very helpful because he shares some of the things that Albrycht touched upon.
Enjoy! This is an interview at Ogilvy BarCamp Paris with Damien Douani, the Digital Marketing Manager at Orange and a founder of ReadWriteWeb in France.
Wednesday, September 30, 2009
There are certain things that you want to consider when selecting fonts. First : How easy is the font to read on 9 point body text through 72 point display text? Don't use it if it isn't readable. Second: How well does it match the targeted publics? Third: How well does the font visually reinforce the key message? Some messages are best reinforced by specialized fonts. If you believe yours is, then don't limit yourself to classic fonts. Fourth: Experiment with adapting fonts for heads , logotypes and other display purposes.
Although , selecting fonts is very important; font size is as well. The two publications i am very familiar with is the business card and the brochure. When selecting the size for a business card , you should use 8 point font and the company name should be one font size bigger. When deciding the font size for a brochure , you should use 14 for the headers and sub-headings and 12 for the rest of the text. These are very key things to remember because if the font size is too big , things get clustered, and if they are too small people cant read them as well.
There are many places you can go to get free and legal fonts . In my Public Relations Publications class i have learned many places to get fonts. I have even found a video in which i want to share with you on how to get free and legal fonts. He even tells you some places where you can get fonts. The place he is getting is fonts from on the video is dafont.com. Enjoy the video!! http://www.youtube.com/watch?v=CYs3mdPcIUg
All information in this blog today is credited to Strategic Publications, Designing for Target Publics written by Linda P. Morton ( my textbook) .I hope all this information is a big help for you !......
To segment the publics for my client, I would first know the demographics ; which will probably be middle class clients, college degrees and above, and located in Georgia. I would then check the Psychographics , in which I'm not sure yet because i have to do more research before i can answer this. Lastly , i would check the sociographics, which is the one that i have not heard of before taking Public Relations Publications. Sociographics refers to groups that public members belong to. With this one , i will need more research as well.
My brochure will be impacted a tremendous amount because i will have to figure out what will apply to my company. As in the colors,the lay out and many more factors. I will be able to decide the design of my brochure as soon as i get more information about my company. I will be working hard to figure out exactly what i need for my client to be a success.
You can visit my clients website at :http://www.ikonfilmworks.com/Ikon%20Filmworks%20Home.html