Monday, November 30, 2009

International PR- Throughout the Semester #1

Public Information theory and the Media

Public Information theory is used many times in the media. This semester the big thing around campus and the world is the Swine Flu (H1N1). There were many stories that were reported on the virus. Many students on Georgia Southerns campus , were diagnosed with the virus. According to, The Swine Flu is a respiratory illness of pigs caused by infection with swine influenza A virus (SIV). While swine flu viruses normally do not infect humans, occasional infections of humans do occur. This epidemic scared many students as well as scared the public. People are trying to make efforts to not spread the virus , as well as not contract the virus at all.

The Public Information theory was used in reporting the Swine Flu information. Public Information theory is basically using the Public Information Officers in reporting to the public. Its what we need to know. Its just pure information. There were Public Information Officers that reported the information on occassions. According to, Public Information Officers (PIOs) are the communications coordinators or spokespersons of certain governmental organizations (i.e. city, county, school district, state government and police/fire departments). They differ from Public Relations departments of private organizations in that many of them typically do not engage in marketing, but solely in providing information to the public and the media as required by law and according to the standards of their profession. Many PIOs are former newscasters or reporters, bringing unique and relevant experience to the position.

An example of when Public Information Officers were used is in this Florida story about the Swine Flu. (click on link for more information on story). Public Information Officers are needed to release stories to the public sometimes because you have one set person that will release the information and one person to contact fro information on the story. This is good because in the midst of a crisis or huge news story , you will need as less confusion as possible.

The media uses Public Information Officers and the Public Information theory many times. They use these because people need to know information and they want to tell truthful information to the public. So overall, i think that this is a good way to get information across to a huge audience (the public). The outcomes of this would be success. This is one theory that is used often in the media and will continue to be used because we need to know whats going on in the world. Internationally, this is a great thing because it is universal and used bu just about everyone.

International PR- Diversity Choice Blog

The International Conversation Hour

I attended the International Conversation Hour on October 30,2009. The International Conversation Hour is a really good thing that Center for International Studies created. It is held every Friday from 11:30 a.m. til 1:00p.m. I have volunteered with the International Conversational Hour during my freshman and sophomore years at Georgia Southern. I enjoyed volunteering because it made me feel good when I was able to help a person ,who is not familiar with the United States to become familiar with their new surroundings.

The make up of the audience was people from many countries. The people seemed to be nice, interested in learning about different countries,and excited to be in the United States. This was an accurate representation of the cultures because there were many countries represented in the International Conversation Hour. I had conversations with some of the people there , they answered any of the questions that i had for them. The new information that i learned from the event was the ability of the different countries to come together and to learn from each other. During the time that I volunteered , I really did not have the opportunity to speak with the people because I was busy working. This time was very special to me because I was able to interact with the people.I would attend the International Conversation Hour again. It was a great experience for me and I am glad that I chose this to be my diversity choice event. I cant really compare and contrast this event to an American event because it was not like any American event that I have experienced. I felt very comfortable during the event and felt the people were very welcoming. My overall view of the event was that it was a good for the international students as well as the American students because we all learn from each other. This was a great way to get international students familiar with American students , as well as for us to get familiar with international students. This event was a huge success in my eyes!

There were many things discussed during the time that I attended the International Conversation Hour on October 30,2009. The things presented will be discussed below.

The study abroad and exchange programs , scholarships and financial aid, passport information, and the International Fair were all topics discussed at the International Conversation Hour. Botswana has been added to the list of areas for studying abroad this summer. There is information on how you can apply for this study abroad program, the costs, and what you will need to make this trip available to you. Other areas of study are: Costa Rica,Italy, Spain, and Switzerland.

Scholarships and financial aid were discussed as well. There is more information on the kinds of scholarships available as well as the requirements on the website. Follow the link! Passport information can be found on the web as well under the link for U.S. Passport information on the Center for International Studies website. The final thing that was discussed was the International Fair. Information on how you can volunteer, what kinds of activities were present, pictures from previous International Festivals and much more. Enjoy!.. Also International week is every year , look out for those events being posted on the web... Here is a link to this year's activities:

Pubic Relations Publications-Additional Blog Post # 4

These images were uploaded from google images.

Business Cards in the Public Relations(PR) field

Business cards are really important in the PR field. They are basically one of the main forms of communication for PR practitioners. These cards present all of your information to people. According to, a business card is a small card printed or engraved with a person's name and business affiliation, including such information as title, address, and telephone number. Here is a video that I found that will show you how to get discounts on business cards: This video is really helpful because if you are planning to order a huge amount of business cards, they can get costly.

According to, The standard dimensions for a printed business card are 3.5 x 2 inches. That's the finished card size.
Many printed designs include bleed. The "bleed area" is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished size of your piece. A business card design with bleed is printed slightly oversized and then cut down to size, giving the appearance that the printing "bleeds" off the edge of the card, rather than having white borders.

I also found other tips on creating business cards that I want to share from the same website. According to ,

When creating your business card design file, use these tips:
Make the document page size equal to the card size plus the bleed area, or 3.75" wide x 2.25" high, to be trimmed down to the finished size after printing. If you aren't planning to include bleeds, the bleed area isn't necessary, so set the document size to the finished size, 3.5 x 2 inches.

If you're designing a vertical card with the long size up, simply switch the page width and height so you won't have to rotate the card to see the design the way you intend it.

Play it Safe near the Borders
Because cutting may vary ever so slightly, it's a good idea to keep all of your valuable text and logo information within the safe design zone. This zone is the 1/8 inch around the margin of your card. Make sure your text is within the 3.25 x 1.75 inch area of your card. You wouldn't want to have the last digit of your phone number trimmed off! Designing with borders can be tricky.

Thin borders outside the safe zone that are less than 1/8th inch thick may not trim evenly. To avoid an "off-center" look, keep border lines or other thin lines away from the edge of your business card, within the safe zone.
Two-Sided Business Cards and Custom Business Cards
Using double-sided business cards is a good idea when you need more space to work with or want to provide a special offer or extra info about your company or product. Create a separate page in your file for the back side, keeping each page with the size specifications above.

These directions/tips were very helpful to me because I am in the process of making business cards for myself to present at interviews in the next few months. I did not know there were so many specifications out there for business cards. There are also so many ways that business cards can be made/created. A practitioner needs to have a great business card because this might be the winning factor of the person recieving a job or not. When you are put in competition with others , you have to stand out. Here are some examples I have found of business cards that might be helpful.

Here is a great video of a demonstration of how to make an InDesign business card with bleeds:

Public Relations Publications -Additional Blog Post #3

Working with the Print Shop

On November 6, 2009 my Public Relations Publications class took a mini field trip to the Eagle Print Shop located on our campus. The Print Shop has a new location. It is now located in Centennial Place ( our new residence hall) next to Einstein's Bagels. This new location is smaller but it has more resources for the Print Shop to use. The Print Shop is a huge benefit for Georgia Southern University students especially if you are a Public Relations(PR) major, as I am. If you are enrolled in PR Publications, PR Research, or PR Campaign classes , the Print Shop is an advantage for you. For more information on the eagle Print Shop please feel free to visit the website:

The key points listed below are credited to Professor Barbara Nixon . You can view her blog at

Some of the key points to remember when using the Print Shop are:

1. Allow enough lead time for the work to get done. For most PR class projects, two to three days are appreciated.

2. Know what you want the output to look like before you go to the Eagle Print Shop. For example, for the PR Pubs brochure, you’ll want to tell them you need “80-lb. glossy paper, 8.5×11, printed duplex in color.”

3. Design your document so it will cost you less. For example, rather than creating one small handbill and centering it in the middle of a page, put four copies of the handbill on one 8.5×11 page. Then the print shop can cut your document into fours.

4. It is possible for the Eagle Print Shop to print your brochure as a bleed, with the print running to the edge of the paper. However, it will cost you a bit more and take a bit longer. You’ll need to ask them to print the brochure on 11×17 paper and trim it to 8.5×11.

5. Photos and other graphic print best when they are a minimum of 300 dpi; 150 may print fairly well, too.

6. If using the Georgia Southern logo, be sure to use the correct logo and be sure you have permission to use it. See the GSU Identity Standards for guidelines. (Note: Only the Athletic Department can use certain logos.)

7. Have your flash drive or CD prepared. Create ONE folder with all the necessary files in it for this specific print job. (Necessary files include the .indd file, .pdf file, fonts and photos.) Name this folder with your name and the contents; for example, “Barbara Nixon, PRCA 3339 Brochure.”)

8. If printing something from InDesign, it’s best to export the file as a PDF and print the PDF. This will ensure that the file looks the way you intended to when it prints (fonts, layout, etc.). Also have the original InDesign file with you, just in case you notice something that needs to be changed at the last minute. You can’t easily edit a PDF.

9. The Eagle Print Shop has InDesign CS3 (the version we have in the Veazey Hall computer labs). If you’ve downloaded the newest trial version of InDesign from Adobe’s website, it will be InDesign CS4 – and the print shop will be unable to work with your file, unless you export the file as InDesign Interchange first.

10. The Eagle Print Shop will give you a price quote after you answer a series of questions detailing exactly what you want. They cannot give you a complete printed price list, however.

If you choose to e-mail your project to Eagle Print Shop to, be sure to include the following:

  • A clear subject line

  • Your name & phone number

  • Date & time you wish to pick up the printed project

  • Number of copies

  • Exact type of paper you need

  • And the PDF file, of course

The Print Shop is less expensive than most places around the Statesboro area. I have researched these places and found out their prices and that's why I use the Print Shop for all my publications. The trip to the Print Shop was very informative to me. Since i am enrolled in two out of the three classes I listed in the top of this Blog, I really needed to hear the information presented on the Print Shop. I learned all the things that the Print Shop make available to Georgia Southern students. These things are the things that most of us need as final projects in the PR field. I'm getting my graduation invitations printed there as well because of the prices!!!

Pubic Relations Publications -Additional Post #2

How to use the gradient tool in InDesign

This steps on this blog is credited to Lauren Hinkley. She is a student in my Public Relations class. This is what she chose to present to the class on her Best Practices presentation. Her presentation was one of the presentations that I found most helpful to me, so I wanted to share it with others. Her blog is

"The Gradient Tool allows the progressive passage of one color to another (or multiple others) in an object. It can be used on any shape, closed or opened, as a fill or a stroke (applied separately). Any number of selected objects can simultaneously display handles and direction lines for the linear and radial gradients in their fills or strokes. You can drag these handles directly in the drawing, to interactively adjust gradient positions." This definition is credited to Check this website out for more information on gradients.

Here are the steps to use the gradient tool in InDesign, credited to Lauren Hinkley.

Steps to create a gradient:

  1. First, open Adobe InDesign, and choose a new document.

  2. Click the rectangle tool on the tool bar and drag the cursor across the screen to create a shape.

  3. On the right side of the screen are the gradient and the swatches panels.

  4. With your shape selected click on the gradient swatch.

  5. While still in the gradient panel, select the Type drop box to change the gradient from linear to radial.

  6. To change the intensity of the black, or the white, drag the little tab on top of color bar in the gradient panel.

Steps to change gradient color:

  1. With the gradient panel still open, click on the swatches panel.

  2. In the swatches panel click on a color of your choice.

  3. Then continue clicking and drag the color down to teh gradient panel colro bar.

  4. Again, to make one color more intense than another, you can simply move the tab at the top of the color bar back and forth.

Lauren also credits other websites for her steps in her presentation, check her Blog for those credits.

Here is a YouTube video that I found that should be helpful to you as well.

Public Relations Publications- Additional Post #1

My Wordpress Instructions (Best Practices)

In my Public Relations Publications class, we were all asked to picked something that we wanted to show the class in Wordpress or InDesign.I chose to present on "How to insert a Poll on your Blog." I chose to present on this topic because I found it to be very interesting. I was looking through the different things that you could add to your Blog because I am new with blogging, and saw the poll button. I feel that a poll could be very helpful on your Blog , especially when you are trying to get others opinion on something. I used my poll to get others opinion on President Obama's Nobel Peace Prize winning. This was soemthing that I wanted to see the public opinion on. Here are the steps to insert a poll on your Blog.

  1. You first log on to your Wordpress account.

  2. Then you go to the Dashboard buttton on the top of your screen . It is the link right beside My Account.

  3. Then you scroll down to look on the left side of the screen, where the buttons are. You should see the Polls button (right under the Ratings button). Click on Add New under Polls.

  4. You will see a space that lets you put the question that you want to ask on the poll, as well as the spaces to put your answer choices.

  5. Under the answer spaces, you will see buttons to customize your Poll answers (Multiple choice, Randomize order, Allow other answers, and Share this link). You can choose how you want to set your answers up. But click on Share this link, if you want it public.

  6. Then you can scroll down to the Design tab. You will see PollDaddy style, this is the standard one.Under that button you will see (medium, narrow, and wide). This is how you want your poll to look, so click on which one you want. The preview of the poll changes when you click a new size. If you want to customize it, you can choose the button that says "Customize."

  7. Next, there is a button on the right that says Poll results, click on the preference that you like.

  8. After that there is a button that says "Block repeat voters", click on your preference there.

  9. Next, go up to the right hand side of the screen and you will see a button under publish that says "Publish" and under it says "Save". Click on Save when you have finsihed your entire Poll. After poll is saved, it will give you a message that Poll is updated.

  10. You then go to the left side of the screen and see the Posts button , click on Add New under that button.

  11. Title your post, if you would like. It is recommended.

  12. When you look under the title space, you will see a section that says Upload/Insert. Click on the button that looks like a gray round circle. Your poll wil pop up in a window. Click in the box on the left , next to the one you want to upload. Then under that particular poll you will see Send to Editor. Click on that button.

  13. Your poll will appear in your message part of your post hat you started with. If you used the PollDaddy style, it will begin with PollDaddy , and a series of numbers.

  14. On the right hand size you will see a heading that says "Publish", click under that on the actual button that says "Publish."

  15. Now you will see a message that your post has been published. Now you have a poll on your Blog!...

Hopefully this post was helpful , if you choose to put a poll on your Blog.

Tuesday, November 17, 2009

International PR- Original Post ( Diversity at Georgia Southern

I think that Georgia Southern has a tremendous amount of diversity on campus. Although, I do not believe that the huge amount of diversity at Georgia Southern was present during my freshman and sophomore years here. There were activities catered to diversity , but not that many. I had to search and find the activities that were taken place. Now during my senior year, activities are happening all the time and are visible to students easily.

The student population at Georgia Southern is majority Caucasian, African American, then Latinos, Asians and others. This is not statistically proven, these are numbers that I have seen present on campus. The faculty here at Georgia Southern tell the students about the activities going on throughout campus , but its up to the student whether he or she goes. Many of the activities that they have on campus, I attend. I go to these activities because it brightens my thoughts of others. There is no need to be closed minded in 2009, there are too many opportunities to communicate and learn about others. When students do not take advantage of the activities going on throughout campus it makes me sad. These students are not fully aware that these are the people that you will work with, be neighbors to, or communicate in so many other ways.

The activities that I attend on campus are normally put on with the Multicultural Student Center. Some of the activities that are going on this year are :"When the Levees Broke" ( documentary), Tim Wise: White like me, Unity Fest, Black Male Summit, and Salsa Lessons , jsut to name a few. The entire schedule of activities are listed on their website which is : You can go here and find activities that you may be interested in attending.

Overall, I do feel like there is a tremendous amount of diversity present on Georgia Southern's campus, but there can always be more. I feel that there is no limit of how much diversity one can take into their lives. I am a true believer that diversity makes you stronger, smarter, and open minded. Diversity makes you these ways by telling you about other cultures, races and etc. The key thing to remember about diversity is that if you are living in the United States , diversity is around you because after all ,we are a "Melting Pot".

Thursday, November 12, 2009

International PR- Guest Speaker #2

For my second guest speaker choice, I chose Richard Bailey. He is a PR professional and also a professor in the UK. In the 1980s , he wrote about business and technology , for a magazine in London. In the 1990s he focused more on the management side of PR.Now , in the 2000s , he focuses on teaching PR to practitioners. Bailey visited our class through Skype, we had technical difficulties at first but we ended up with a great result. Although video was lacking during the presentation, he still spoke to us through just voice. I really enjoyed his visit and lecture, I wish I could have the opportunity to hear/ see him speak again. Bailey spoke about many tremendous things pertaining to the PR field. Here is some of the things that I found very helpful during his visit.

Bailey talked about how our International PR class was different than many other citizens because we have been to other countries. He said that many students/ people he speak to have not visited other countries. Then he started speaking about the English language. Bailey says the reason why we speak English is because our founders were English. He asked the question of "Why do you think we speak English ?" to the class, he received many answers. The responses were: "because our parents speak English" , " because our grandparents speak English", "because that is all we know". After hearing these responses, Bailey then told us the correct answer. I really think that our responses were not the correct answer because we did not know the direction of the question. I learned a tremendous amount just from that answer and question session. I learned the big picture behind the question , and that is to think beyond the small stuff.

Bailey also spoke on sports and the future with soccer. He said that soccer will be the world's biggest event in the near future. The Soccer World Cup will be held in South Africa. This was very interesting to me because I played soccer in high school. During the time I played soccer, people always told me that this would not be a big sport in the USA, and now look at the sport. I am very happy that this sport is now picking up and becoming big ,this was a big part of my high school career.

Also, during Bailey's visit I learned that in the year 1909, the top nation was Great Britain. Britain was the top nation until WWI took place, this then caused a great amount of chaos. Now in the current year 2009, the top nation is the U.S.A. . The reasons why we are the top nation is because we have global influence, and military influence. Many countries look to the U.S. for guidance and assistance. This is why I am not surprised that we are the top nation today.

Bailey also spoke on Democracy, he says gave us some quotes that people have said about Democracy. They are as follows:

" Democracy is the worst form of government, except for all those others that have been tried." --Winston Churchill

" So, two cheers fro Democracy: one because it admits variety and two because it permits criticism."

- E.M. Foster

These quotes are very interesting because I had never thought of Democracy in these ways. Bailey talks about Democracy because the UK does not have a Democracy. There are three preconditions that Bailey speaks on that is needed for a functioning Democracy. The three preconditions are freedom of speech, rule of law, and freedom of press. Bailey says that since his country does not possess these things , they cannot have a Democracy. This was very interesting to me , this was the first time that I have heard of the preconditions for a Democracy.

The last thing we talked about with Richard Bailey was global reach and the media. The media that Richard Bailey said had the most global reach was "word of mouth" . This media has the most global reach because everyone does not have a TV set, radios, and some people might not even be able to speak English. "Word of mouth" is a media that can take place regardless of where you are. Even if you dont have all of the other medias , you can still get news ,this is why "word of mouth" is really important to me.

Overall, I really enjoyed Richard Bailey's visit and hopes that I will be able to see a presentation by him again. Bailey has a blog, that address is : Please go on his blog and look at all the things that he has posted. He might have some things posted that pertain to you or someone you know. There are awards listed that you could win, tips on being a PR Practitioner, as well as articles or events that he has blogged on.. Enjoy!.

Wednesday, November 4, 2009

International PR - Diversity Calendar Event

For my Diversity Calendar Choice, I chose the Tim Wise "White Like Me" presentation. The presentation/lecture focused on prejudice , discrimination and people who dont believe that these things still exist. I chose this presentation/lecture because I felt that prejudice does still exist in the world and I wanted to know how many others disagreed or agreed. The views presented in the lecture/presentation were humorous at times but the message was very serious. Tim Wise tried to present the information in a humorous way but also let the audience know that these are serious issues. Tim Wise presented a tremendous amount of useful information. I will share some of those thoughts in my blog today.

The audience was made up of many different kinds of people. There were Blacks, Whites, Chinese, Koreans, and many more ethnicities. There also were differences in cultures, sexualities, and of course educational background. The audience was very active in his lecture. There were times that the audience would say positive things during the presentatin, and times that they said negative things. Tim Wise stated in his lecture that he had presented at Georgia Southern University before and that the Multicultural Center wanted him to speak again because of the positive feedback from the audience. I could tell during his lecture that he really enjoyed presenting at Georgia Southern.

I believe that he did an accurate presentation of the culture. Tim Wise made it known that prejudice still exists in the world today. Although many people dont believe that it is still prevalent, it exists. He also shared many beliefs, not just on one culture, sexuality, ethnicity, or educational background. Tim Wise made sure to not be biased during his presentation. He made the statement that there were a group of white males that destroyed the economy but noone wants to blame them. The blame is put on the blacks, in which had nothing to do with the economy. Tim Wise truly presented the culture accurately because he is a white male himself. He did not upgrade his culture because he was white, he just told everything truthfully and unbiased.

I would say that I did not learn a tremendous amount from the event because I have heard majority of the information before. Here are some things that he mentioned in his lecture that stood out to me:

  • You have to be careful what you name your children. Ethinic names can hender them from getting a job. People take one look at the resume and judge you before you walk into the door.
  • Most Blacks believe that racism still exists , most Whites do not.
  • When Cops see Blacks in a nice car , they pull them over more quickly than two Whites in the car. Cops tend to believe that the Blacks stole the car or bought it with illegal money. Whites are believed to have been given the car by parents. This is not true for every Cop but it has been seen by Tim Wise to be true in some cases. He said that he spoke to a Cop who told him that this is what he does when he is patrolling an area.

I would attend the lecture again, I really enjoyed the presentation. I believe that racism and prejudice still exists today and to see others there who believe the same ,or that may have changed their mind after the presentation, means a tremendous amount to me. I wish that the people who dont believe that racism still exists, would research and find out that is is still prevalent in the world.

I would compare this to a event during Black History Month. Although, we only get one month, the same things are discussed every year. The main thing discussed is "Why do blacks only have one month?" , or "Why is racism still prevalent?" These questions have never really been answered and will continue to be asked until they are answered.

I felt very accepted in this lecture. I felt that i was welcomed and I felt at ease. I did not feel uncomfortable in any way. His lecture made me feel that I could ask /say anything that i wanted to .I feel that I would attend another lecture presented by Tim Wise , if given the chance to do so. His lecture really taught me about how others think. Although, I knew a tremendous amount of information that he presented, he taught me statistics and why these acts of racism are happening. If anyone has a chance to go see this presentation, please do so. I looked on YouTube and found a couple of videos of Tim Wise speaking at another University, and thought you might find this interesting ,so I included it on my Blog. Here is the link:,,,,

Also , here is a link to his blog , where you can find his appearance dates as well as more information on Tim Wise. Here is that link :