Monday, November 30, 2009

Public Relations Publications -Additional Blog Post #3

Working with the Print Shop

On November 6, 2009 my Public Relations Publications class took a mini field trip to the Eagle Print Shop located on our campus. The Print Shop has a new location. It is now located in Centennial Place ( our new residence hall) next to Einstein's Bagels. This new location is smaller but it has more resources for the Print Shop to use. The Print Shop is a huge benefit for Georgia Southern University students especially if you are a Public Relations(PR) major, as I am. If you are enrolled in PR Publications, PR Research, or PR Campaign classes , the Print Shop is an advantage for you. For more information on the eagle Print Shop please feel free to visit the website:

The key points listed below are credited to Professor Barbara Nixon . You can view her blog at

Some of the key points to remember when using the Print Shop are:

1. Allow enough lead time for the work to get done. For most PR class projects, two to three days are appreciated.

2. Know what you want the output to look like before you go to the Eagle Print Shop. For example, for the PR Pubs brochure, you’ll want to tell them you need “80-lb. glossy paper, 8.5×11, printed duplex in color.”

3. Design your document so it will cost you less. For example, rather than creating one small handbill and centering it in the middle of a page, put four copies of the handbill on one 8.5×11 page. Then the print shop can cut your document into fours.

4. It is possible for the Eagle Print Shop to print your brochure as a bleed, with the print running to the edge of the paper. However, it will cost you a bit more and take a bit longer. You’ll need to ask them to print the brochure on 11×17 paper and trim it to 8.5×11.

5. Photos and other graphic print best when they are a minimum of 300 dpi; 150 may print fairly well, too.

6. If using the Georgia Southern logo, be sure to use the correct logo and be sure you have permission to use it. See the GSU Identity Standards for guidelines. (Note: Only the Athletic Department can use certain logos.)

7. Have your flash drive or CD prepared. Create ONE folder with all the necessary files in it for this specific print job. (Necessary files include the .indd file, .pdf file, fonts and photos.) Name this folder with your name and the contents; for example, “Barbara Nixon, PRCA 3339 Brochure.”)

8. If printing something from InDesign, it’s best to export the file as a PDF and print the PDF. This will ensure that the file looks the way you intended to when it prints (fonts, layout, etc.). Also have the original InDesign file with you, just in case you notice something that needs to be changed at the last minute. You can’t easily edit a PDF.

9. The Eagle Print Shop has InDesign CS3 (the version we have in the Veazey Hall computer labs). If you’ve downloaded the newest trial version of InDesign from Adobe’s website, it will be InDesign CS4 – and the print shop will be unable to work with your file, unless you export the file as InDesign Interchange first.

10. The Eagle Print Shop will give you a price quote after you answer a series of questions detailing exactly what you want. They cannot give you a complete printed price list, however.

If you choose to e-mail your project to Eagle Print Shop to, be sure to include the following:

  • A clear subject line

  • Your name & phone number

  • Date & time you wish to pick up the printed project

  • Number of copies

  • Exact type of paper you need

  • And the PDF file, of course

The Print Shop is less expensive than most places around the Statesboro area. I have researched these places and found out their prices and that's why I use the Print Shop for all my publications. The trip to the Print Shop was very informative to me. Since i am enrolled in two out of the three classes I listed in the top of this Blog, I really needed to hear the information presented on the Print Shop. I learned all the things that the Print Shop make available to Georgia Southern students. These things are the things that most of us need as final projects in the PR field. I'm getting my graduation invitations printed there as well because of the prices!!!

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